Akash Sharma is the founder of The Chhapai , a direct-to-consumer clothing brand based in India. His journey didn’t start in fashion. Like many, it started with a job. With a background in software development, Akash began his career in the IT sector and later worked with platforms like HomeShop18. That phase helped him understand how online businesses actually work — from products to customers to systems. But the real shift happened in 2018. That’s when he launched his first venture, Chappai.com , focused on printed mobile covers. It was a small start, but it introduced him to the world of e-commerce and digital selling. Then came the pandemic. Supply chains broke. Growth stopped. The business couldn’t continue the way it was. Instead of quitting, he experimented. In 2021, with just ₹10,000, Akash started Kapdewala — not as a big brand, but as a learning ground. It became his way of understanding what people actually want in clothing, beyond trends and hype. Those learnings...